Most people prefer to work with a fresh canvas. Imagine painting your masterpieces on someone else’s painting. This is probably why brownfield sites are not the most desirable land to start building projects on, commercial or residential. Greenfield sites are a clean slate, previously unbuilt upon and typically are cheaper and easier sites for construction, but as the countryside in the UK rapidly disappears and the population increases, it is time for developers to start re-considering brownfield land.