UK’s online property revolution moves on
The Big Property List, a new Google-powered, free-to-use property portal, has been launched today, laying down the gauntlet to everyone in the business of buying, selling and renting property in the UK.
The Big Property List displays Google’s massive database of property in the UK in a familiar portal style, tackling head-on the search engine’s critics that suggest that users do not like Google’s map format.
Google announced in June “that UK Google Maps users will be able to search for listings from estate agents and property websites directly on the map”. This announcement led to intense debate in the property industry about the future of UK property portals such as Primelocation and Rightmove, centring on the search engine’s entry into the property market and its potential to undermine the position of established online businesses.
Many industry commentators and property portals have dismissed the threat posed by Google, saying that house hunters don’t want to search for property using the Google map view but prefer a list format. The Big Property List addresses this by combining the power of Google Property with a familiar listing design.
The Big Property List offers what everyone hunting or selling property wants – a nationwide listing service to match Rightmove, which is free to use by agents and which utilises Google’s innovation. It gives agents, home seekers and sellers on a budget, a no-cost, no frills, nationwide shop-window.
The Big Property List’s managing director, James Cole, says: “Any agent can send property adverts for free to the map-based Google system. These properties will then automatically appear – for free – on The Big Property List.”
He adds: “Estate agents fork out millions of pounds a year to advertise on nationwide sites. There will be no reason to do this anymore, with thebigpropertylist.co.uk and Google providing the same service, in a familiar style, for free.”
“At thebigpropertylist.co.uk we do not have to justify how we have to charge the fees normally paid by estate agents to a portal, allowing us to focus totally on what the consumer wants. If we help people find the property they want, this results in better quality enquiries for estate agents. So what benefits the consumer benefits the agent.”
Related posts:
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- Google brings Property Search Functionality to the UK
- Online estate agency – cure or virus for property professionals?
- New Experimental Property Search Engine
- 10 twitter tips for property professionals
- HIPs a shame for the property market?
- IPSA non-compliant Local Authority Searches survey
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August 11th, 2010 at 3:38 pm
[...] 11, 2010 by The Construction Blog I came across a post today on hip-consultant.co.uk about the launch of a new property website which is set (in theory) to compete against Rightmove [...]
August 26th, 2010 at 10:23 am
This is interesting. It will be intriguing to see how other property portals follow suit and compete with this new portal.
August 26th, 2010 at 11:15 am
Even the though the launch wasn’t such a big success, Google will eventually tweek their site which could mean the loss to a number of property portals.
Free advertising can only be good for the agent.
I wait with anticipation.
September 7th, 2010 at 11:15 pm
Very interesting, it has over 100 properties in Armagh already. Could be a good thing for estate agents.
October 22nd, 2010 at 12:48 pm
Will that mean estate agents can bring their fees down. If they don’t have to pay for advertising the property, surely that would cut their expenses and so their fees – I assume that is what google means by ” what benefits the consumer benefits the agent”. Or else the only one who gains in this is the agent and they get paid a decent sum anyway.
February 10th, 2011 at 4:36 am
It is perfect time to make some plans for the future and time to be happy.